Launching a new product in a competitive market requires more than just advertising — it requires storytelling that inspires trust and drives curiosity. For NXTGEN, we designed a campaign that combined digital energy with real-world resonance.

Our team created engaging social media content that showcased the product’s innovation and positioned it as the next step in home and lifestyle choices. To amplify authenticity, we went beyond the studio — capturing stories directly from Kochi and Lonavala, where retailers proudly stocked and sold the new paint. These on-ground shoots brought real voices and real environments into the campaign, making the launch relatable and credible.

The result was a launch that felt alive both online and offline. NXTGEN gained visibility across key markets, retailers felt celebrated as part of the story, and customers engaged with the brand in fresh, impactful ways. The campaign reinforced Nerolac’s reputation as an innovator while ensuring the new product entered the market with energy and momentum.